For 12 years I struggled to make real profit in my business. I spent year after year hiring mostly average salespeople despite my efforts to find the best. Flat-lining salespeople came in one after the other until I finally moved them on, only to replace them with more of the same.
So many salespeople interviewed well and then didn't perform. The cost of staff turnover and ramp up time of new staff was draining my time and my business. In my darkest days it even seemed like it was never going to end and there was no way out.
Then one day I became very self-aware.
I said enough is enough and from that day on things began to change.
This journey began in 2011.
I hired two world-class coaches,
studied best practice in the industry, researched worldwide experts on sales teams, then I used my own stores to test every theory that I learned along the way.
There were times when nothing was working and cash flow was tight but I never gave up.
I learned how to create a culture and a vision, and how to attract salespeople with the qualities I'd always been looking for. These amazing new team members transformed my business.
I watched my sales teams grow in ways I never thought possible.
12 months later my two stores saw a massive profit increase of 20% - and then increased again another 15% in the following 12 months. Team turnover was now a thing of the past.
As a Franchise we won every award possible and climbed to the top of the network.
For the first time in years I could take time off and enjoyed spending quality time with my family.
After years of struggle in this area the feeling was one of total and utter elation.
And I can tell you that ALL of this came from getting the right people on my sales team.